Keyword Research Guide for Relevant Google Ads Targeting

Keyword Research Guide For Relevant Google Ads Targeting

What’s the perfect place on the internet to hide your secrets?

The second and third pages of Google.com. A place where no website would like to rank.
According to reports, only 25% of users go to the second page. The remaining 75% stick to the first page and find what they need.

Many websites and publishers aim to rank their websites on the first page. They ensure to keep their SEO strong and find the right keywords to target their prospective audience.

If you want to boost your SEO, you have to befriend the right keywords. The first step in selecting the keywords is to conduct thorough research.

Today’s post will guide you about keyword research for relevant google ad targeting. But before that, let’s quickly recap the term keyword.

What are Keywords?

Keywords refer to words and phrases that we use to search our query on the search engine. For instance, a person wants to know the best coffee places in his city. He will enter words and phrases like:

Best coffee in Dallas
Coffee shops near me
Best Espresso in Philly

To put it simply, keywords include all the words and phrases entered by a user on a search engine. Thus, ad publishers need to include the words and phrases their targeted audience uses to search for their queries.

Keyword Research

Keyword research is searching the words that people use to search the internet. If your keyword research is perfect, you can easily reach your potential audience. It also strengthens your SEO.

People use keywords to find solutions on the internet. If your ad and content are optimized with the right keywords, they will appear in front of your audience. It increases your chances of receiving clicks and getting more traffic on the website.

Keyword Research Guide For Google Ads

We will now elaborate on how you can conduct your keyword research to target your ideal audience.

The most important thing to remember when doing keyword research is to focus on keywords worth investing time and resources in. As a rule of thumb, people prefer high-ranking keywords because of their high search volume.

Types of Keywords

Keywords play a very important role in the SEO of the site or content. Keywords are divided into 4 categories according to the user’s search intention.

Let’s discuss each type below:

1.Informational

Informational keywords are words or phrases entered by people when they want to find answers to their queries or new information.

For instance:

Difference between Ketogenic diet and Mediterranean diet
What’s the chemical formula of sodium cyanide?
Recipe of cauliflower rice

The second type of keyword is:

2.Navigational

When someone searches for a brand or company, he uses Navigational Keywords.

For instance:

Youtube
Shopify
Dr Berg
Oprah Winfrey

Moving on to the third type:

3.Commercial

Searches which reflect the user’s interest in a specific product or service. For example:

Apple 12 vs Samsung Galaxy Z flip
Debutify Free Themes
Victoria Secrets Perfume range

The 4th type of keyword is:

4.Transactional

Transaction keywords are words or phrases that express the user’s desire for immediate action.

For example:

Best pizza places with Free delivery
Baby high chairs for sale
Online book buying

Time to move on to the most awaited section:

How To Find The Most Demanding Keywords?

1.Keep An Eye On Your Competitor

The best way to find the best keyword is to spy on your competitor. Simply enter the product or service you sell on a search engine and press enter.

Visit the first 3 websites and ads that appear. Skim their content, understand their message, and take notes.

The second step to finding the right keywords is taking help from keyword tools. This might cost you money, but it will skyrocket your chances of appearing in front of your targeted audience.

2.Bring In The Keyword Tool

After stealing the competitor keywords, we need to put this into a keyword tool. The tool will guide you about the search volume and alternatives of the keyword.

There are many tools available for this purpose. Below are some of the popular keyword tools:

Semrush
KWFinder
Ahref Keyword Explorer
Google Keyword Planner
Long Tail Pro
Growth Bar
Majestic

Once you have picked out the keywords with high search volume, you will move on to the third step:

3.Keyword Review

Keyword review is another important factor after searching the keywords. Now that you have many keywords in front of you. It’s time to pick and use the perfect ones to rank your ads and content.

Remember one thing, people use generic keywords while browsing. Plus, they do not enter complex or unique words on search engines. Hence, your selected keywords shouldn’t be difficult. Or else, your money will be wasted, and your audience will never find you.

The 4th step in the keyword research guide is:

4.Keyword Expansion

Most people think when campaigns are live, keyword research is done.

But with Google Ads, things are a little bit different. Keyword research is an ongoing process. Suppose you have picked the right keywords and created your content. Now, you cannot use the same content for years.

You must conduct keyword research frequently to optimize your content and ads with high ranking keywords.

These methods are important for increasing the traffic on your site. Find the keywords and create a list. After that, shortlist the most recommended keywords by tools and add them to the content or site.

Keyword research is an important step for content creation and boosting SEO. Thus, make sure you spend ample time on research and not rush the process. The more time you spend researching, the more quality and high-ranking keywords you will find.

We hope this guide was helpful for you.

Conclusion

Keyword research is critical for relevant Google Ads Targeting. Content optimized with the right keywords ensures more traffic and conversion.

So, invest proper time in keyword research and outshine your competitors on the result pages.
Good Luck!

Keyword Research Guide For Relevant Google Ads Targeting