Digital marketing agencies are always searching for ways to attract new customers, expand their offerings, and increase revenue. This is where taking advantage of white-label PPC comes in; it can significantly help scale up PPC space capabilities. If you’re new to the term ‘PPC,’ keep reading! In this blog, we will briefly go over what white-label PPC service is and give experts tips on how to scale PPC with your business. Let’s get started.

What Exactly is White-Label PPC?

White-label PPC is a highly effective strategy if you wish to boost your business and supercharge your revenue. It is undoubtedly a game-changer for agency owners. Simply put, it is a kind of PPC management in which a marketing agency outsources management that handles its clients’ Pay-Per-Click campaigns and works behind the scenes. Let’s have a look at how you can benefit from it.

How Can Your Agency Benefit From White-Label PPC

The ability to efficiently scale without increasing your overheads is one of the primary advantages of a white-label PPC partnership. The expert team of the white-label agency is responsible for designing the landing pages and managing your client’s PPC campaigns. Moreover, they can help you increase your revenue by over 100%. Yes, you read that right! But remember, scaling your business is no easy task; hiring more staff to manage more clients will drastically increase your costs & risks.

What else?

It is Cost-Effective

If you own an agency, you might constantly be looking for new and creative ways to maximize profit while optimizing your services. This could be the best tactical move to make in that regard. With the right agency, you can access professionals who can handle the intricacies of PPC management. The cherry on top! Offer more with less; you don’t need to hire more internal staff or invest in new technology.

Scale As Per Your Client’s Needs

The conventional method of scaling is outdated these days. You no longer need to wait, look for, employ, or train PPC specialists. This method is too slow to keep up with the rapid changes in the market. Clients expect results right away!

Because a trustworthy white-label digital marketing agency brings a wealth of expertise and experience to the table, you can improve the services your agency offers. A reliable white-label PPC partner can help you quickly grow your business and swiftly satisfy the ever-changing needs of your clientele.

It is Time-Efficient

When professionals handle PPC, you can free up valuable time to focus on your core skills and other crucial areas of your company. Additionally, it lets you stay agile; you can quickly adapt with the added advantage of the expertise of your white-label PPC partner.

Tips For Scaling White-Label PPC

Although finding the right white-label digital marketing agency is crucial, what is next?

1. Don’t Rush

Many companies don’t succeed as they try to scale too quickly. If you want to scale your PPC strategy effectively, you should thoroughly understand your company’s objectives and choose the appropriate pace. This might make or break your business.

2. Develop Internal Systems

You can only successfully incorporate PPC services into your operations with proper internal processes in place. In the long term, this will help you scale effectively.

3. Offer Testimonials

Ensure that you provide case studies, evaluations, and feedback from pleased customers. You have to understand that both sides want to scale. Therefore, it’s essential to clarify the benefits for both.

4. Omnichannel Remarketing

Although the fundamentals of PPC remain constant, the digital world is constantly changing. One innovative and effective tactic to keep your PPC advertising on the leading edge is omnichannel remarketing. Put simply, it refers to displaying tailored ads to customers at different locations depending on their previous interactions with your brand.

5. Voice Search Optimization

Nowadays, with so many people using voice searches, it is important to create ads that are compatible with voice searches. Because voice searches are like everyday speech, utilize more conversational phrasing in your advertisements. This is a good PPC strategy and can escalate scaling as you target more people.

Choose The Right White-Label PPC Partner 

Here is a list of things you must check before partnering with a white-label digital marketing agency for PPC services.

1. A proven track record of successful partnerships.

2. Consistency in their ability to adapt to new trends and technologies.

3. Experience within your niche.

4. Client reviews & testimonials.

5. Quality products & services.

To Wrap Up

Hopefully, now you understand how important white-label PPC is for marketing agencies with limited in-house expertise and resources in paid search advertising. It is a very beneficial strategy for providing best-in-class PPC campaigns to your clients without investing heavily in more in-house resources.

However, the importance of hiring the right partner cannot be overstated. Also note that even if you hire the perfect partner, the strategy won’t be effective unless you clearly understand your agency’s goals. Establishing clear communication and maintaining long-lasting relationships with your clients and the provider is essential.

If you’re a marketing agency looking for the right PPC partner, many leading and reputable white-label digital marketing agencies like HexaClicks are known for their service excellence.

Frequently Asked Questions

Does PPC increase sales?

Yes, having an effective PPC strategy helps you in:

• Increasing sales.
• Raising brand awareness.
• Differentiating yourself from your competitors.

Is PPC advertising better than SEO?

One is not necessarily better than the other; you must understand your company goals and determine which fits the business and its overall growth best.

What is the best PPC platform to run ads for sales?

With a market share of 28%, Google Ads is the biggest PPC platform in the world.